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The challenge is when the percentage of negative feedback in comparison to the overall number of ad impressions starts to rise. If one or two people report an ad, unlike your page, or hide your content, it’s not the end of the world. When a Facebook user reports your ad for any of the issues listed above, it’s marked as negative feedback. Hide all posts from your Facebook page.Red Flag: Your Ads Generate High Negative Feedbackįacebook users you target with ads can share their feedback with the platform.

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  • Not following Facebook’s Advertising Policies.
  • The behaviors that typically trigger these red flags fall into two categories: Your account was shut down because something sent a red flag signal to the algorithm and it’s Facebook’s responsibility to mitigate threats at every moment. Just remember: It’s not a vindictive human sitting behind the screen maniacally laughing at your misery. In this situation, it’s easy to assume that Facebook is out to get you. With the simple action steps in this article, you’ll be “all systems go” in no time. Well, I’m here to tell you that everything will be okay. You’re going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom: In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated.įacebook Ads Account Suspension: Two Red Flags What's next: Facebook anticipates that the product development, as well as testing and learning in News Feed, will take much of the year.Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

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    It will take time, but it’s the right work to do.” "With privacy at the center of the work, we’re starting to develop and test for a control that will apply to News Feed.What they're saying: "Providing advertisers topic exclusion tools to control the content their ads appear next to is incredibly important work for us, and to our commitment to the industry via GARM," says Facebook VP Global Business Group Carolyn Everson. This update is meant to address some of GARM's recommendations.The big picture: Facebook has committed to developing better industrywide solutions for how it moderates its content through an industry coalition called The Global Alliance for Responsible Media (GARM). This filter presumably aims to be more precise than a broad blacklist of keywords but could determine whether ads appear next to news content.But blacklists aren't foolproof and often inadvertently block quality news sites from receiving ad revenue. In the past, brands have created blacklists, or lists of words or websites to avoid when buying automated ads.Yes, but: Some fear these types of advertiser controls will inadvertently push marketers away from placing ads around news, especially during breaking news. It will continue to listen to advertisers during the test to learn what needs to be added or adjusted. Facebook says it's planning to offer three topics: news and politics, social issues, and crime and tragedy.For example, an advertiser can select a topic, like Crime and Tragedy, that they would want their ads to avoid, and Facebook's tech will try not to align that ad next to any stories related to those topics.Most advertisers buy ads on Facebook through an automated bidding system.ĭetails: The controls will help advertisers choose which types of stories they may want to bypass in Facebook's News Feed.Why it matters: As Axios has previously noted, the chaotic nature of the modern news cycle and digital advertising landscape has made it nearly impossible for brands to run ads against quality content in an automated fashion without encountering bad content.

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    Facebook on Friday said it's testing new advertiser "topic exclusion controls" to help address concerns marketers may have that their ads are appearing next to topics in Facebook's News Feed that they consider bad for their brand.







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